David Gibson PRINCIPAL
“We discover the hidden logic within each design project,” says Gibson, “the secret structure of a confusing campus, the undisclosed order in a complex body of information, the unknown essence of a new identity.”
David leverages the power of design to transform people’s experience of public space. With sensitivity to context and a talent for consensus-building, he leads comprehensive wayfinding strategy and signage programs for leading institutions and organizations around the country.
As Two Twelve’s founding partner, David fostered the firm’s strength in environmental graphics and has long been an advocate for using good design for the benefit of the common good.
David studied architecture at Cornell University, attended the Nova Scotia College of Art and Design, and received an MFA in graphic design from Yale University. He is a past president and board member of the Society for Environmental Graphic Design (SEGD), and recently completed his term on the National Board of the American Institute of Graphic Arts (AIGA). He is author of The Wayfinding Handbook: Information Design for Public Places (Princeton Architectural Press, 2009) and the Jersey City Observer blog.