Contact: Sarah Haun
Two Twelve Associates
902 Broadway
New York, NY 10010
212 254 6670
shaun@twotwelve.com

TWO TWELVE ASSOCIATE CESAR SANCHEZ SPEAKS AT THE CENTER FOR ARCHITECTURE
Graphic Designer to Speak about Web Site Development, Maintenance and Trends at Event Sponsored by the American Institute of Architects New York Chapter Marketing Committee

New York, NY, 15 SEPTEMBER, 2004 -Two Twelve Associates (http://www.twotwelve.com), the public information design firm, today announces that associate César Sanchez is giving a presentation for architects on “Managing and Building a Web Site—And Your/Their Expectations.”  This discussion surrounding issues affecting design firms will take place this evening, Wednesday, September 15 from 6:00 to 8:00 pm at the Center for Architecture, 536 LaGuardia Place, in New York City. It is being sponsored by the American Institute of Architects New York Chapter (AIA/NY) Marketing Committee.

Whether developing a web site from scratch or rethinking an existing one, there are many questions that design firms consistently face. Mr. Sanchez will begin the AIA/NY event by covering the nuts-and-bolts issues of designing web sites:  project planning, information architecture, graphic interface design, and content development. The goal is to shed light on the many components and challenges of successful web site management, including first steps, organization of content assets, staffing resources, hosting and maintenance options — as well as the creative process for a website within the design services industry.
Mr. Sanchez will participate in the Event discussion with Ahn Tuan Pham of For Office Use Only, who will speak about trends in digital media and the elevation of existing websites beyond the industry standard.

Event Details
Location:  The Center for Architecture, 536 LaGuardia Place
Date: Wednesday, September 15th, 2004, 6:00 - 8:00pm: registration and networking 6:00 - 6:30pm; program begins promptly at 6:30pm.  Refreshments provided.
Cost: $20 AIA/SMPS members, $30 non-members
Reservations are highly recommended and can be made online at:  http://www.acteva.com/go/aiany
1.5 AIA/CES Learning Units available

César Sanchez
Since joining Two Twelve in 1996, Mr. Sanchez has served as project manager and senior designer for environmental graphic design and interactive media projects.  As the head of interactive media, he oversees the firm’s work in web site strategy, digital design, and information architecture, bringing his expertise in architectural wayfinding to bear on the complexities of web site architecture and navigation. He has designed and built web sites for a variety of institutional and corporate clients, often incorporating digital media into larger marketing programs. Mr. Sanchez recently completed a new website design for Brooklyn's MetroTech BID (http://www.metrotechbid.org), and is currently re-designing Two Twelve’s own site (http://www.twotwelve.com). He is a graduate of Carnegie Mellon University with a Bachelor of Arts in Architecture.
 
About Two Twelve
Two Twelve Associates is a multi-disciplinary graphic design company specializing in public information design, the planning and presentation of complex information to diverse audiences. David Gibson founded Two Twelve in 1980, and he and his partner Ann Harakawa presently run the firm's New York-based operation. Two Twelve offers a full range of services in print, interactive and environmental graphic design for corporate, institutional and municipal clients nationwide. Important commissions have included the design of signage and wayfinding systems for Massachusetts General Hospital, the Chicago Park District, the Yale University campus, and Sound Transit in Seattle. The firm also produces promotional materials and environmental graphics for clients including NYC2012, New York City’s bid to host the 2012 summer Olympic Games, and the Lower Manhattan Development Corporation (LMDC).

About the AIA/NY Marketing Committee
The mission of the American Institute of Architects New York Chapter Marketing Committee is to lead the ongoing discussion of marketing-related issues in the architectural profession. There are four components of this mission:  1) to create venues for architects to discuss and share ideas about the big issues in marketing and media relations today; 2) to provide and encourage opportunities for training and development; 3) to serve as a resource for the exchange of marketing information within the architectural community; and 4) to develop a forum for dialogue about how the profession markets itself to the public. Membership is open to AIA members, Associate AIA members, and non-members.