Contact:
Sarah Haun
Two Twelve Associates
902 Broadway
New York, NY 10010
212 254 6670
shaun@twotwelve.com
TWO
TWELVE DESIGNS VISIONARY "PLANYC" FOR NEW YORK CITY MAYOR MICHAEL
R. BLOOMBERG
Vision Statement Informs Millions Citywide of Mayor's Goals for Healthier,
Cleaner and Better Maintained City by 2030
New York, NY, December 19, 2006— Two Twelve, the New York City-based public information design firm, worked with Mayor Michael R. Bloomberg's Office to produce a groundbreaking strategic vision document that outlines goals for a sustainable New York City. "PlaNYC" sets forth broad goals for a cleaner, healthier, more reliable and greener city in the next 25 years.
"Two Twelve is proud to have worked with the Mayor's Sustainability Advisory Board and the New York City Economic Development Corporation on this inspiring and informative message," says Ann Harakawa, who was the principal-in-charge on the design project. "This was an exceptionally welcome opportunity for Two Twelve to serve the public and promote sustainable practices through our communication design expertise."
Ms. Harakawa's graphic design team, including Junior Associate Michelle Cates and Designer Whitney Grant, worked with staff at City Hall and the New York City Economic Development Corporation to organize and illustrate the information, call attention to key points, and make the content overall inviting and accessible.
The publication designed by Two Twelve was released today as a supplement to more than 2,000,000 newspapers distributed citywide, including The New York Times, The Daily News, The New York Post, and El Diario. It introduces and complements additional material online at www.nyc.gov/planyc2030, and invites the public to get involved in making a difference in the future of the city.
Mayor Bloomberg gave his first address on the topic, "New York City 2030: Accepting the Challenge" on December 12, 2006, at an event hosted by the League of Conservation Voters at the Queens Museum of Art in Flushing Meadows Corona Park.
About
Two Twelve
Two Twelve Associates (http://www.twotwelve.com)
is a multi-disciplinary graphic design company specializing in public
information design, the planning and presentation of complex information
to diverse audiences. David Gibson founded Two Twelve in 1980, and he
and his partner Ann Harakawa presently run the firm's New York-based operation.
Two Twelve offers services in information, branding and environmental
graphic design for corporate, institutional and municipal clients. Important
commissions have included communications and information design programs
for New Jersey Transit, the NYC Department of Health, and the NYC2012
Olympic bid, as well as wayfinding and signage system design for the Yale
University campus, Grand Central Terminal and Shea Stadium.
About
plaNYC
Today, New York City is stronger and more vital than it's been in decades.
But success creates its own challenges. By 2030, a revitalized New York
will attract nearly one million more people, millions more tourists and
hundreds of thousands of jobs. This growth will generate billions of dollars
but also place unprecedented pressure on the city's aging infrastructure
and environment. As the city enters a period of unprecedented prosperity,
now is the time for New Yorkers to rise one again to
the challenge of the future. Visit
http://www.nyc.gov/planyc2030
or call 311 within New York City for more information about the goals
of the program and the Mayor's Sustainability Advisory Board.
###
