Contact: Sarah Haun
Two Twelve Associates
902 Broadway
New York, NY 10010
212 254 6670
shaun@twotwelve.com

TWO TWELVE BRANDS HISTORIC "PLANYC" FOR NEW YORK CITY MAYOR MICHAEL R. BLOOMBERG

New York, NY, April 22, 2007 —Two Twelve, the public information design firm, anounces the design and release of "plaNYC, A Greener, Greater New York," Mayor Michael R. Bloomberg's historic proposals for a sustainable New York City. Two Twelve was responsible for the branding and design of the visionary Plan and its components which outline more than 120 action items to prepare the city for the future.

"Two Twelve is dedicated to planning and designing communications for better public experiences," says Ann Harakawa, Two Twelve principal-in-charge of the plaNYC design project. "PlaNYC represents the best of what a visionary government can do for its people, and we're thrilled to support the sustainability program and initiatives through our design expertise."

Mayor Bloomberg unveiled "plaNYC" on Earth Day 2007 at the American Museum of Natural History in Manhattan. The completed 156-page document outlines specific proposals to help keep the city a great place to live as its population grows and faces associated infrastructure and environmental challenges.

Two Twelve's information design team worked side by side with the Mayor's Sustainability Advisory Board around the clock last week to produce the historic document on time. The Plan provides detailed information on existing and future conditions, and recommends ways that policies and the public can make the city greener, healthier and more accommodating for a growing population. Two Twelve designed dozens of charts, graph, symbols and photos to illustrate and convey the key information and concepts.

"I appreciate the incredibly demanding circumstances you worked through with such grace and professionalism," said Peyton Sise, senior vice president of the New York City Economic Development Corporation. "The book looks spectacular!"

The design team headed by Two Twelve principal Ann Harakawa included creative director Brian Sisco, project manager Michelle Cates, designers Whitney Grant, Agnes de Bethune and Yvonne Boogaerts, and team manager Timothy McCarthy. They worked with members of the Mayor's Sustainability Advisory Board and New York City Economic Development Corporation staff in Two Twelve's Flatiron District offices to ensure timely, accurate and informative graphics in a book design that is easy to read and comprehend.

The book follows a "teaser" publication that was released in December 2006 (see previous 212 press release in the www.twotwelve.com Newsroom) to announce the general aims of plaNYC and engage key publics with its opeNYC, maintaNYC and greeNYC goals. Both publications and other graphics produced by the Mayor's office, including the web site and event materials, utilize the plaNYC logo and color scheme that Two Twelve created to serve as the initiative's visual identity.

About Two Twelve
Two Twelve (http://www.twotwelve.com) is a multi-disciplinary graphic design company specializing in public information design, the planning and presentation of complex information to diverse audiences. David Gibson founded Two Twelve in 1980, and he and his partner Ann Harakawa presently run the firm's New York-based operation. Two Twelve offers services in information, branding and environmental graphic design for corporate, institutional and municipal clients. Important commissions have included new customer communications for New Jersey Transit, the NYC Department of Health's "No Smoking" signage, and the NYC2012 bid books for the Olympic Games. The firm has also created wayfinding and signage system designs for Yale University, Grand Central Terminal, and Massachusetts General Hospital.

About plaNYC
Today, New York City is stronger and more vital than it's been in decades. But success creates its own challenges. By 2030, a revitalized New York will attract nearly one million more people, millions more tourists and hundreds of thousands of jobs. This growth will generate billions of dollars but also place unprecedented pressure on the city's aging infrastructure and environment. As the city enters a period of unprecedented prosperity, now is the time for New Yorkers to rise one again to the challenge of the future. Visit http://www.nyc.gov/planyc2030 or call 311 within New York City for more information about the goals of the program and the Mayor's Sustainability Advisory Board.

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