Contact:
Sarah Haun
Two Twelve Associates
902 Broadway
New York, NY 10010
212 254 6670
shaun@twotwelve.com
30 September 2009
Two Twelve's Green Team Wins The 4th Bin Logo Design Contest
Two Twelve is pleased to announce that our in-house Green Team has won first place in The 4th Bin logo design competition, a contest sponsored by Valiant Technology in which participants were asked to create a logo for use on the e-cycling bins that will be implemented throughout New York City by 2011.
Competition judge Susan Szenasy of Metropolis (http://www.metropolismag.com/cda/) explained the rationale behind the selection of Two Twelve's design:
"I like the logo's simplicity and humor. I also appreciate it for its somewhat anthropomorphic form, which gives an emotional appeal to a design that, in less sensitive hands, could have become an over-simplified abstraction, which so many modern logos have become (and ah so boring!). e-recycling [sic] needs the public's undivided attention and emotional involvement. I think this design will have a wide appeal."
E-cycling (electronic + recycling) refers to a fledgling program designed to deal with the vast amount of e-waste (electronic waste, which includes everything from batteries and mobile phones to televisions and computers) we produce. In 2005 the U.S. generated over two million tons of e-waste, 250,000 tons of which came from New York City alone.
In 2010, the city plans to pass new laws dictating the proper disposal of e-waste; The 4th Bin competition is a response to these impending regulations, which will require that every residential and commercial building in New York City use an e-cycling bin as well as the currently standard paper and plastic recycling containers.
About
Two Twelve
Two Twelve (http://www.twotwelve.com) is a graphic design firm that seeks sustainable solutions to problems of wayfinding, information, and visioning. David Gibson founded Two Twelve in 1980, and he and his partner Ann Harakawa presently run the firm's New York-based operation. Important commissions have included wayfinding, graphics and signage design for the New York Mets' new ballpark Citi Field, the Yale University campus, Massachusetts General Hospital, Radio City Music Hall, and Grand Central Terminal. Mr. Gibson is the author of The Wayfinding Handbook: Information Design for Public Places (Princeton Architectural Press, 2009), an introduction to the interdisciplinary design practice.
Two Twelve's Green Team, dedicated to researching and promoting sustainable design practices in the firm's office operations, work process, and employees' daily lives, has been active since 2005 and is profiled in SustainAble, A Handbook of Materials and Applications for Graphic Designers and Their Clients by Aaris Sherin (Rockport Publishers, 2008).
About Valiant Technology
http://www.valiant-ny.com/
Valiant Technology was founded in 2002 by four friends with a dream of providing proactive tech support and managed services for New York's creative community. Rather than focusing on one technology platform or vendor, we reversed the typical equation and decided to put our customers first and then find the best solution to their tech problems, rather than force-feeding our customers our preferred widgets. Unlike your typical tech guys, we actually listen to what you want to do, figure out what you need to do it, and make sure you get it done for a price within your budget.
About Design The 4th Bin
http://www.4thbin.org/
Valiant Technology is calling for entries in an international competition to design a logo and a collection bin for e-waste recycling. The logo is intended as a public-domain design, similar to the familiar möbius strip on current paper/plastic/metal recycling bins. The 4th Bin is to be the means by which e-waste is responsibly collected. Our intent is to see a clearly labeled 4th bin
Valiant Press Contact: John Kirsch
646-775-2771
john@valiant-ny.com
Valiant Business and Marketing Contact: Douglas Heyman
646-775-2771
doug@valiant-ny.com
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