New Meadowlands Stadium, LLC
Bruce Mau Design
East Rutherford, New Jersey, USA
How do you transform one stadium into a unique home for two national football teams? The new MetLife Stadium posed complicated issues: rival NFL New York teams and severe bottlenecks. With 82,000 serious football fans entering and leaving at once, stadium executives knew they had to find an effective wayfinding strategy to please fans and ease congestion.
Our flexible signage solution bathes the stadium in Giants blue or Jets green so fans feel swathed in their team's color during home games. New interior pedestrian wayfinding signage allows for easy circulation within the stadium's passageways and our parking strategy relieves traffic and easily guides drivers into and out of parking areas and away from the stadium to the highway. These improvements have boosted sponsorship, cultivated team pride, and helped fans get to and away from games swiftly.
Sports, Arts and Entertainment, Retail and Hospitality, Wayfinding Systems