University of North Carolina’s Kenan Memorial Stadium faced the challenge of wayfinding navigation and bringing different areas of a stadium together under a revived and cohesive visual identity.
With nearly 63,000 stadium seats, the University of North Carolina understood the need for an effective wayfinding strategy to address navigation around the stadium. Two Twelve designed a comprehensive signage system to guide visitors from stadium concessions, amenities, and alumni suites. By utilizing the UNC brand heritage to evoke the athletic pride, Two Twelve created a design implementation which combined UNC’s illustrative history with thoughtful design. New pedestrian wayfinding signage allowed for easy circulation to emphasize a modern aesthetic with traditional materials – creating a place of social activity and athletic celebration.
University of North Carolina
Chapel Hill, NC