Voice categories

Featured Projects

UNC - Kenan Memorial Stadium

The Johns Hopkins Hospital


Bloomberg Sustainability 2012

Metlife Stadium

Empire State Building

Wayfinding Handbook
Culture parts

About Us

Everywhere we go, we encounter implicit and explicit cues to guide us, from environment and behavior to graphics and manuals. In complex environments, these cues become part of a system that can assist people to sort through data, fill out a form, absorb new information, or navigate a place.

That's our realm. We specialize in creating public information design, the planning and presentation of complex information to diverse users and audiences. From signage to strategy, we design thoughtful, user-centric systems designed to navigate, inform, communicate, and create new visions of the world around us.

Our roots are in wayfinding, the art and science of helping people find their way. That's where we got our start, but we’ve since expanded our expertise to diverse and ambitious initiatives. Public or private, these initiatives can only succeed if they are effective in persuading stakeholders. Consulting with leaders in business, institutions and government, we use the tools of information design, data visualization, and interactive media to provide engaging narrative frameworks for big ideas, clarifying supporting information, creating a roadmap for implementation and making these accessible to all. 

So when visitors approach a building or public place, our designs help them to enter it and locate their destinations. And when clients or constituents approach complex information, we help them absorb it by organizing data, images, text, and other components. We tackle these projects strategically, knowing that strong branding and a unified context leads to powerful results. 

clients and collaborators

Alexandria Real Estate Equities, Inc

Alpha Partners

American Airlines Center, Dallas

American Institute of Graphic Arts

Apollo Theater

Arts, Culture, Philanthropy & Advocacy

Atlanta Federal Center

Baltimore Symphony Orchestra

Barnard College

Bayhealth Medical Center

Bear Stearns

Bellevue Hospital

Beyer Blinder Belle

Bike New York

Bloomberg LP

Boston Children's Hospital

Boston Properties

Brennan Beer Gorman/Architects

Bridgeport Intermodal Transportation Center

Brookfield Properties

Brooklyn Bridge Park Conservancy

Brooklyn Cruise Terminal

Brooklyn Museum

Bruce Mau Design

Cambridge Seven Associates

Canizaro Cawthon Davis

Capital Properties

Carnegie Hall

Centers for Medicare & Medicaid Services

Central Synagogue

Chase Manhattan Bank, N.A.

Chicago Park District

Cho Benn Holback + Associates


Cincinnati Transit Authority

Citibank, N.A.


City of Charlotte

City of Chicago

City of Hartford

Civic Entertainment Group

Cleveland Orchestra

Collins Center for the Arts

Columbia University


Cooper, Robertson & Partners

Cooper-Hewitt, National Design Museum

Cosentini Associates

Counter Restaurant, Manhattan

Daniel Frankfurt, PC

David & Peggy Rockefeller Collection

David M. Schwarz Architects

Davis Brody Bond

DIA Center for the Arts

Disneyland, Anaheim

DMJM Harris

Downtown Alliance

Downtown New York River to River Festival

Downtown Partnership of Baltimore

Downtown Partnership of New York

Duke Medical Center

Durham Parks & Recreation Department

Earl Swensson Associates

Ehrenkrantz Eckstut & Kuhn Architects

Election Assistance Campaign

Empire State Building Company

Empire State Development Corporation

Ennead Architects

Erie Canalway National Heritage Corridor

Five Front, Brooklyn

Flack + Kurtz Inc.

Flad & Associates

Ford Foundation

Grand Central Terminal

Greenberg Consultants Inc.

Gruzen Samton Architects

H3 Hardy Collaboration Architecture Associates


Hillwood Development Corp

Hines Limited

Historic Battery Park

HKS, Inc.



Honolulu High Capacity Transit Corridor Project

HR&A Advisors, Inc.

Hudson Fairfax Partners

Hudson River Piers 88 & 90

Clients column 2

Ike Kligerman Barkley

Indiana University Purdue University Indianapolis

Indiana-Purdue Fort Wayne University

International Fellowship Fund

Jack L. Gordon Architects

James McCullar & Associates Architects

Jewish Community Center

Johns Hopkins Hospital

Jones Lang LaSalle

Kevin Roche John Dinkeloo & Associates

Kohn Pedersen Fox Associates

Lenox Hill Hospital

Lincoln Center for the Performing Arts

Lower Manhattan Development Corporation

M. Paul Friedberg and Partners

Macy's Herald Square

Madison Avenue Presbyterian Church

Maestri, LLC

Maryland Transit Administration

Massachusetts Department of Public Works

Massachusetts General Hospital

Meadowlands Xanadu, New Jersey

Memorial Sloan-Kettering Cancer Center

Mercy College

Metropolitan Transportation Authority

MetroTech Business Improvement District, Brooklyn

Mets Development Corporation

Meyerhoff Symphony Hall

Michael Van Valkenburgh Associates

Middlebury College


Mondawmin Mall, Baltimore

Montgomery College

Montgomery Watson Harza

MTA Long Island Railroad / Long Island Bus

Nashville Symphony Orchestra

NAT's Kids, Brooklyn

New Amsterdam Theatre

New Jersey Transit

New York Botanical Garden

New York City Center

New York City Department of Health and Mental Hygiene

New York Institute of Technology

New York Jets and New York Giants

New York Law School

New York State Urban Development Corporation

New York University

New York University Langone Medical Center

New York Zoological Society

Newhouse School of Public Communications

NewYork-Presbyterian Hospital/Weill Cornell Medical Center

Northern Arizona University

NYC Department of Consumer Affairs

NYC Department of Health and Mental Hygiene

NYC Department of Parks and Recreation

NYC Economic Development Corporation

NYC Housing Authority

NYC Municipal Water Finance Authority

NYC2012 Organizing Committee

Office of the Mayor of New York City

Office of the Mayor of Washington, DC

Ohio University

Orchestra Hall, Minneapolis

Packer Collegiate Institute

Parsons Brinckerhoff

Patrick L. Pinnel Architect

Pei Cobb Freed & Partners

Perkins + Will

Perkins Eastman Architects

Pier 12, Brooklyn


Port Authority of New York & New Jersey

Princeton University

Prudential Douglas Elliman

Punahou School

Clients column 3

Quartararo & Associates, Inc

Queens West Development Corporation

Quennell Rothschild & Partners, LLP

R.M. Kliment & Frances Halsband Architects

Radio City Music Hall

Rafael Vinoly Architects

Ralph Lauren Center for Cancer Care and Prevention

Restaurant Associates

Reynolds Performing Arts Center

Rhode Island Airport Authority

Rhode Island School of Design

Robert Hatfield Ellsworth

Rockefeller Center Retail Concourse


Rubenstein Technology Group

Sam Schwartz Engineering

Scenic Hudson Land Trust

Schermerhorn Symphony Center

Severance Hall, Blossom Music Center

Skidmore, Owings & Merrill

Sound Transit, Washington

South Street Seaport & Marketplace

Sowinski Sullivan

St. Mark's Cathedral

Standard & Poor's

Starwood Hotels & Resorts Worldwide

Steelcase, Inc.

Sterling Equities

Struever Bros., Eccles & Rouse

Stubbins Associates

STV Incorporated

SUNY Albany: Arts & Sciences Building

Swiss Bank Corporation

T. Rowe Price Associates

TAMS Consultants

Ten W Architects

The Art Directors Club, Inc.

The Johns Hopkins Hospital

The LA Group

The Liberty Theater

The Mills Corporation

The Municipal Art Society of New York

The Olnick Organization

The Rockefeller Foundation

The Shops at Atlas Park, Queens

The Stubbins Associates

The Whitaker Center, Harrisburg

Thomas Balsley Associates

Tide Point, Baltimore

Times Square Business Improvement District

Tishman Speyer Properties

Towson University

Tradition Field, Port St. Lucie

Trinity College

Tsoi Kobus Architects

Two River Theatre Company

U.S. Japan Council

United States Bureau of the Census

United States Courthouse at Foley Square

United States Post Office

United Way

University at Buffalo, SUNY

University of Maine

University of North Carolina Chapel Hill

Urban Place Consulting Group Inc

US Tennis Association, Davis Cup

USA Weightlifting National Championships

van Dijk Westlake Reed Leskosky, now: Westlake Reed Leskosky

Van Wagner Communications, LLC

Van Wagner Sports Group, LLC

Victoria Ward Center

Vietnam Veterans Memorial

Vornado Realty Trust

Waikiki Business Improvement District Association

Wall Street Pier 11

Wallace Floyd Design Group

Washington Group International

Washington Metropolitan Area Transit Authority

Weihe Design Group

West Midtown Ferry Terminal

William Nicholas Bodouva + Associates

Women's World Banking

World Championships of Freestyle Wrestling

World Outdoor Target Archery Championships




Shots From the Street: #structure

Another season, another office-wide Shots From the Street competition! This fall, our studio was challenged to send in snapshots from their daily lives that fell into the theme of "structure." Some took it literally, some figuratively – the result is a beautiful array of photographs that capture the sights of daily life both in- and outside of the Two Twelve office.

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Trying Too Hard to Try

By Sam Cox

Eight months ago, I moved away from New York City to work as an apprentice on an eighty-five acre organic farm in Western Pennsylvania. Living on the farm and working six days a week for up to fifteen hours a day during the peak of the season has been one of the most challenging experiences of my life. After two-and-a-half years of living in New York, it was disorienting to be thrown into a new setting doing unfamiliar work. I wanted to quit many times, but what kept me resolved to push through was my general stubbornness and a desire to support my three fellow apprentices until the end of the season.

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Aloha Two Twelve HNL

Founded in 1980 at 212 York Street, then home of Yale University's Graphic Design program, Two Twelve took on a new meaning in 1983 when it moved to New York City and the 212 area code.

This year, Two Twelve is proud to announce the opening of a satellite office in Honolulu. This exciting expansion would not have been possible without our consultants and partners – present and past. We are grateful for their support and the opportunity to bring our international expertise in wayfinding, public information design, and user-centered design to our clients, their users, and the communities they serve. 

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Typeface Patterns

By Matthew Becker

On the surface, I see a typeface as just a collection of characters intended to work together to communicate a message. Looking closer, each letterform is its own unique piece of art. Countless details are so carefully considered and crafted not for their own purpose, but for the larger system of words and sentences they are a part of – influencing how we read and how we see. Rather than thinking of letterforms as always being a small piece of something else, I wanted to find a way to let the design of a single character be celebrated on its own. 

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Two Twelve Day Outing

By Nikki Padula and Paola Sokayeva

Thinking outside the box about wayfinding design is a part of our expertise here at Two Twelve. A few times a year, Two Twelve holds a celebration of wayfinding where we all get out of the office, let down our hair so to speak, and engage with what we do a little differently. In the past, the office has gone bike-riding through Governor’s Island, attended a Mets game; this year was kept a secret from most of the office – the most anyone knew was that we were meeting in a brick rehearsal space in Gowanus… Nikki Padula and Paola Sokayeva, two of our administrators, chime in on the day!  

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The Corporate Register Reporting Awards chose Starwood Hotels & Resorts Worldwide Inc. as Runner Up #1 in "Best First Time Report". In collaboration with corporate sustainability consultancy, Context America, Two Twelve designed the report titled "Global Citizenship at Starwood".



By Erin West

The perceptions of the world around us are constantly changing. With this evolving outlook grows our understanding of how people relate to and identify with their bodies. Something as everyday as choosing a restroom can be a tricky, uncomfortable, or even a dangerous situation for someone who associates outside of the norm.  

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Shots from the Street: #about212 #twotwelveday #35years

Photo by Matthew Becker

In honor of our 35th 212 Day, our newest Shots from the Street blog post honors is all #about212. We wanted to see what images and ideas came from our team members when they think of “Two Twelve.” It turns out that we have a studio full of folks who associate where we work and what we do with Flatiron, travel, food, and design inspiration (imagine that!). Scroll through this special compilation of Shots from the Street to get a sense of what the Two Twelve team thinks #about212. 

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From the Library: Cartographies of Time

By Sam Cox

What is time? I can't think of a more confusing question than that. Surprisingly, graphic designers are continually asking and answering difficult questions like this in the ways they choose to represent abstract concepts through images. Many of the ways we understand concepts like time have been influenced by visual conventions established over the past several hundred years by monks, scholars, and artists who have explored ways of chronologically recording information. Cartographies of Time: A History of the Timeline records the development these time-based visual metaphors used over the centuries. Many of the examples in the book illustrate time by comparing it to the way we experience time as humans moving through space and seeing changes in the world around us. Below are a few images from Cartographies of Time that employ ingenious metaphors from the physical world to demonstrate the passing of time in static images.

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From the Library: The Hidden Order of Art

By Sam Cox 

Two Twelve has a lovely library and I enjoy exploring the books shelved there. Part of the fascination is the fun of discovering books I would never have stumbled across on the internet (this is why libraries are good for you). One of those titles is The Hidden Order of Art by Anton Ehrenzweig.

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