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The Santa Fe Opera

The Perelman Center

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Staff Promotions at Two Twelve

Two Twelve is excited to announce the promotion of seven creative team members. We are proud to recognize their contributions to our firm and the field of experiential graphic design. Please join us in congratulating them!

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Wayfinding Handbook
Culture parts

About Us

Everywhere we go, we encounter implicit and explicit cues to guide us, from environment and behavior to graphics and manuals. In complex environments, these cues become part of a system that can assist people to sort through data, fill out a form, absorb new information, or navigate a place.

That's our realm. We specialize in creating public information design, the planning and presentation of complex information to diverse users and audiences. From signage to strategy, we design thoughtful, user-centric systems designed to navigate, inform, communicate, and create new visions of the world around us.

Our roots are in wayfinding, the art and science of helping people find their way. That's where we got our start, but we’ve since expanded our expertise to diverse and ambitious initiatives. Public or private, these initiatives can only succeed if they are effective in persuading stakeholders. Consulting with leaders in business, institutions and government, we use the tools of information design, data visualization, and interactive media to provide engaging narrative frameworks for big ideas, clarifying supporting information, creating a roadmap for implementation and making these accessible to all. 

So when visitors approach a building or public place, our designs help them to enter it and locate their destinations. And when clients or constituents approach complex information, we help them absorb it by organizing data, images, text, and other components. We tackle these projects strategically, knowing that strong branding and a unified context leads to powerful results. 

clients and collaborators

Alexandria Real Estate Equities, Inc

Alpha Partners

American Airlines Center, Dallas

American Institute of Graphic Arts

Apollo Theater

Arts, Culture, Philanthropy & Advocacy

Atlanta Federal Center

Baltimore Symphony Orchestra

Barnard College

Bayhealth Medical Center

Bear Stearns

Bellevue Hospital

Beyer Blinder Belle

Bike New York

Bloomberg LP

Boston Children's Hospital

Boston Properties

Brennan Beer Gorman/Architects

Bridgeport Intermodal Transportation Center

Brookfield Properties

Brooklyn Bridge Park Conservancy

Brooklyn Cruise Terminal

Brooklyn Museum

Bruce Mau Design

Cambridge Seven Associates

Canizaro Cawthon Davis

Capital Properties

Carnegie Hall

Centers for Medicare & Medicaid Services

Central Synagogue

Chase Manhattan Bank, N.A.

Chicago Park District

Cho Benn Holback + Associates


Cincinnati Transit Authority

Citibank, N.A.


City of Charlotte

City of Chicago

City of Hartford

Civic Entertainment Group

Cleveland Orchestra

Collins Center for the Arts

Columbia University


Cooper, Robertson & Partners

Cooper-Hewitt, National Design Museum

Cosentini Associates

Counter Restaurant, Manhattan

Daniel Frankfurt, PC

David & Peggy Rockefeller Collection

David M. Schwarz Architects

Davis Brody Bond

DIA Center for the Arts

Disneyland, Anaheim

DMJM Harris

Downtown Alliance

Downtown New York River to River Festival

Downtown Partnership of Baltimore

Downtown Partnership of New York

Duke Medical Center

Durham Parks & Recreation Department

Earl Swensson Associates

Ehrenkrantz Eckstut & Kuhn Architects

Election Assistance Campaign

Empire State Building Company

Empire State Development Corporation

Ennead Architects

Erie Canalway National Heritage Corridor

Five Front, Brooklyn

Flack + Kurtz Inc.

Flad & Associates

Ford Foundation

Grand Central Terminal

Greenberg Consultants Inc.

Gruzen Samton Architects

H3 Hardy Collaboration Architecture Associates


Hillwood Development Corp

Hines Limited

Historic Battery Park

HKS, Inc.



Honolulu High Capacity Transit Corridor Project

HR&A Advisors, Inc.

Hudson Fairfax Partners

Hudson River Piers 88 & 90

Clients column 2

Ike Kligerman Barkley

Indiana University Purdue University Indianapolis

Indiana-Purdue Fort Wayne University

International Fellowship Fund

Jack L. Gordon Architects

James McCullar & Associates Architects

Jewish Community Center

Johns Hopkins Hospital

Jones Lang LaSalle

Kevin Roche John Dinkeloo & Associates

Kohn Pedersen Fox Associates

Lenox Hill Hospital

Lincoln Center for the Performing Arts

Lower Manhattan Development Corporation

M. Paul Friedberg and Partners

Macy's Herald Square

Madison Avenue Presbyterian Church

Maestri, LLC

Maryland Transit Administration

Massachusetts Department of Public Works

Massachusetts General Hospital

Meadowlands Xanadu, New Jersey

Memorial Sloan-Kettering Cancer Center

Mercy College

Metropolitan Transportation Authority

MetroTech Business Improvement District, Brooklyn

Mets Development Corporation

Meyerhoff Symphony Hall

Michael Van Valkenburgh Associates

Middlebury College


Mondawmin Mall, Baltimore

Montgomery College

Montgomery Watson Harza

MTA Long Island Railroad / Long Island Bus

Nashville Symphony Orchestra

NAT's Kids, Brooklyn

New Amsterdam Theatre

New Jersey Transit

New York Botanical Garden

New York City Center

New York City Department of Health and Mental Hygiene

New York Institute of Technology

New York Jets and New York Giants

New York Law School

New York State Urban Development Corporation

New York University

New York University Langone Health

New York Zoological Society

Newhouse School of Public Communications

NewYork-Presbyterian Hospital/Weill Cornell Medical Center

Northern Arizona University

NYC Department of Consumer Affairs

NYC Department of Health and Mental Hygiene

NYC Department of Parks and Recreation

NYC Economic Development Corporation

NYC Housing Authority

NYC Municipal Water Finance Authority

NYC2012 Organizing Committee

Office of the Mayor of New York City

Office of the Mayor of Washington, DC

Ohio University

Orchestra Hall, Minneapolis

Packer Collegiate Institute

Parsons Brinckerhoff

Patrick L. Pinnel Architect

Pei Cobb Freed & Partners

Perkins + Will

Perkins Eastman Architects

Pier 12, Brooklyn


Port Authority of New York & New Jersey

Princeton University

Prudential Douglas Elliman

Punahou School

Clients column 3

Quartararo & Associates, Inc

Queens West Development Corporation

Quennell Rothschild & Partners, LLP

R.M. Kliment & Frances Halsband Architects

Radio City Music Hall

Rafael Vinoly Architects

Ralph Lauren Center for Cancer Care and Prevention

Restaurant Associates

Reynolds Performing Arts Center

Rhode Island Airport Authority

Rhode Island School of Design

Robert Hatfield Ellsworth

Rockefeller Center Retail Concourse


Rubenstein Technology Group

Sam Schwartz Engineering

Scenic Hudson Land Trust

Schermerhorn Symphony Center

Severance Hall, Blossom Music Center

Skidmore, Owings & Merrill

Sound Transit, Washington

South Street Seaport & Marketplace

Sowinski Sullivan

St. Mark's Cathedral

Standard & Poor's

Starwood Hotels & Resorts Worldwide

Steelcase, Inc.

Sterling Equities

Struever Bros., Eccles & Rouse

Stubbins Associates

STV Incorporated

SUNY Albany: Arts & Sciences Building

Swiss Bank Corporation

T. Rowe Price Associates

TAMS Consultants

Ten W Architects

The Art Directors Club, Inc.

The Johns Hopkins Hospital

The LA Group

The Liberty Theater

The Mills Corporation

The Municipal Art Society of New York

The Olnick Organization

The Rockefeller Foundation

The Shops at Atlas Park, Queens

The Stubbins Associates

The Whitaker Center, Harrisburg

Thomas Balsley Associates

Tide Point, Baltimore

Times Square Business Improvement District

Tishman Speyer Properties

Towson University

Tradition Field, Port St. Lucie

Trinity College

Tsoi Kobus Architects

Two River Theatre Company

U.S. Japan Council

United States Bureau of the Census

United States Courthouse at Foley Square

United States Post Office

United Way

University at Buffalo, SUNY

University of Maine

University of North Carolina Chapel Hill

Urban Place Consulting Group Inc

US Tennis Association, Davis Cup

USA Weightlifting National Championships

van Dijk Westlake Reed Leskosky, now: Westlake Reed Leskosky

Van Wagner Communications, LLC

Van Wagner Sports Group, LLC

Victoria Ward Center

Vietnam Veterans Memorial

Vornado Realty Trust

Waikiki Business Improvement District Association

Wall Street Pier 11

Wallace Floyd Design Group

Washington Group International

Washington Metropolitan Area Transit Authority

Weihe Design Group

West Midtown Ferry Terminal

William Nicholas Bodouva + Associates

Women's World Banking

World Championships of Freestyle Wrestling

World Outdoor Target Archery Championships




Staff Promotions at Two Twelve

Clockwise from top left: Sharmi Patel, Andy Ng, Jenny Uchida, Matthew Becker, Kevin Spencer, Jen Vitello, and Rachel Dixon; Photo by Lyndsay Carroll

Two Twelve celebrates the promotion of seven creative team members to new and exciting roles within our organization. As innovators in the field of experiential graphic design, our designers advance Two Twelve’s commitment to improving the user experience and expanding accessible environments. These promotions acknowledge the contributions, leadership, and unique strengths of the individuals who work together to form a dynamic and powerful whole. Read on to learn more about these exceptional team members.


Creative Director 

Sharmi Patel

Sharmi has more than twenty years of experience in experiential graphic design - ten with Two Twelve - and her expert perspective enables her to effectively guide her design team to produce innovative results. With a talent for marrying form and function, Sharmi creates engaging and useful design solutions that enrich lives. Her creative problem solving skills make her a thoughtful leader and allow her to support her team of talented designers as they collaborate with clients on diverse projects to create wayfinding and signage solutions that positively shape the user experience.


Associate Creative Director 

Andy Ng

In Andy’s thirteen years with Two Twelve, he has demonstrated an exceptional ability for creating wayfinding systems for complex large-scale projects. Clients benefit from his meticulous approach to the design process and ability to conceive and detail solutions that define a space and make it easy to navigate. His leadership and collaboration across client and user groups results in sustainable designs that positively impact all who encounter them.


Jenny Uchida

Jenny comes to her new role having proven herself as a creative mind, strategic thinker, and thoughtful leader since joining the firm in 2008. Her background spanning visual arts, architecture, and graphic design enables her to see both the broad picture and detailed inner workings of a place. This versatile perspective allows her to appropriately respond to the vision and needs of all project stakeholders and supports clear team communication.


Senior Designer


Matthew Becker

With nine years in the graphic design industry, Matthew has extensive experience working with clients to resolve communications problems and support user interactions. He has a unique ability to help users navigate complex data through innovative designs that result from thinking in terms of complete systems, rather than singular situations. This big picture approach contributes to Two Twelve’s mission to create designs that help people understand an increasingly complicated world.


Kevin Spencer

Since joining Two Twelve in 2015, Kevin has honed his skills in designing for modern-day built environments. Kevin’s thoughtful collaboration and attention to detail help him deliver engaging and intuitive wayfinding and signage systems for intricate project environments, particularly those in the healthcare industry and urban landscape. His ability to understand how a conceptual vision on screen translates into tangible objects within space helps us bring integrated and useful designs to life.


Jen Vitello

Jen’s international background in experiential graphic design has informed her work over the past six years with Two Twelve, inspiring designs that respond to the needs of high profile projects with diverse users. Her focus on the end user results in thoughtful human-centered designs that create cohesive environments. She understands what a humbling experience it can be to get lost, and she brings to her team a passion for design that helps others explore and find their way.  



Rachel Dixon

In her four years with Two Twelve, Rachel has contributed to the mission of delivering accessible and inclusive public information designs by investing in wayfinding solutions that build social equity. She is adept at engaging stakeholders and communities throughout the course of a project in order to build consensus, and her passion for combining design with social justice makes her an incredible asset to Two Twelve’s team. 


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