New Meadowlands Stadium
- Wayfinding & Signage Projects
In an exciting collaboration with 360 Architecture, EwingCole, Bruce Mau Design, Debra Magid Design, and Architectural Graphics Inc., Two Twelve developed the wayfinding program for the vast New Meadowlands Stadium, the technologically sophisticated home of the New York Jets and New York Giants professional football teams.
For tens of thousands of fans arriving on Game Days, wayfinding signage and graphics coordinate with tickets to help fans navigate from highways and transit to parking areas and entrances, and from gateways to concessions and coveted personal seats.
As a 50/50 partnership between the Jets and the Giants, the building project presented unique branding challenges. To accommodate both teams, a variety of other year-round events, naming rights and "cornerstone" corporate sponsors, Two Twelve developed concourse signs that can change color and transform neutral territory into a dedicated fan experience at the flick of a switch.
Photos: © 2010 Two Twelve/Jonathan Posnett
