Scenic Hudson Land Trust
- Sustainable Design Projects
- Wayfinding & Signage Projects
- Information Design Projects
Scenic Hudson was one of the first environmental action groups in America. Their work prevented the construction of a power plant at Storm King in 1963, a landmark decision that led the US Congress to draft the first National Environmental Policy Act.
Two Twelve worked closely with Scenic Hudson to develop a prototype signage program for five park sites on the Hudson River. The communication goal was to represent the parks as a connected system, but celebrate each one’s individual natural and historical features. We developed a simple system of identification and orientation sign types that are similar in structure but unique in content. This approach satisfied the needs for both consistent brand recognition and distinctive interpretation.
Photos: Daniel Fiege
