Health Care
Whether taking a child to the emergency room, visiting a sick friend, or consulting a specialist about your own health, going to a hospital is often a stressful experience. An intelligently designed wayfinding and signage system can help ease anxiety by communicating clear information and providing logical pathways.
Rooted in the principles of patient-centered health care, our wayfinding strategies and signage design programs consider the communication needs of all members of a patient's extended support team: physicians, nursing professionals, hospital staff and service people, and family members and friends.
Collaborating closely with our hospital clients, architects, and other project stakeholders, we develop tailored systems that not only meet functional requirements and aesthetic expectations, but also address issues of institutional culture and identity. While having a packaged product would be simpler to market, we believe the complexities of major health care institutions call for a customized approach that considers each entity’s unique history, situation, and opportunities.
