Bloomberg LP: BGREEN

  • information-design
  • sustainable-design
  • Information Design Projects
  • Sustainable Design Projects

For its first report on corporate sustainability initiatives, Bloomberg LP selected Two Twelve to help visualize its BGREEN policy and progress through early 2009. The goal was to promote awareness of the BGREEN program, showcase the breadth of its all-volunteer activities, and outline targets and results to date for making the most efficient use of natural and financial resources.

Starting with a technical document that enumerated BGREEN-related data and outcomes, our team helped organize information in a more accessible way, calling out important points and goals with creative use of imagery and type representative of the bold Bloomberg brand style. Award-winning communications design included a limited edition booklet and an online interactive version, making information on how to "go green" easy to find and understand.

Photos: © 2009 Ted Morrison