New York City Economic Development Corporation
- Sustainable Design Projects
- Information Design Projects
- Visioning Projects
PlaNYC, Mayor Michael R. Bloomberg's groundbreaking campaign for a more sustainable New York City by 2030, was the result of an unprecedented collaboration between NYC EDC, the Mayor's Sustainability Advisory Board, and a group of outside specialists including Two Twelve.
As information design consultants to the team, we branded PlaNYC and its major component themes, MaintaiNYC, GreeNYC, and OpeNYC, and designed several communications about the more than 125 PlaNYC initiatives recommended in ten different policy areas.
In keeping with GreeNYC sustainability goals, we specified FSC-certified, 100% post-consumer recycled content paper and soy-based inks for all PlaNYC communications.
Two Twelve subsequently designed the 2008 Progress Report and a template for future reports that NYC EDC staff can implement in-house.
Photos: Ted Morrison
