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Comcast Center

Comcast Center

Timeline
2015
2017
present
Sector
Real Estate & Corporate
Service
Wayfinding
Location
Philadelphia, PA

One of the most well-known skyscrapers in Pennsylvania, the Comcast Center was a significant addition to the Philadelphia skyline. Two Twelve collaborated with Robert A. M. Stern Architects and Liberty Property Trust to develop a sophisticated signage and wayfinding program for one of the largest LEED certified buildings in the world.

Two Twelve’s meticulous attention to the tenants using the space influenced the wayfinding design: glass directional signs with custom metal clips, and brushed stainless steel identification signs and kiosks allow visitors to easily find their way from transportation, through the lobby, to their destination, and back again. Outside, we used 3’ face-lit lettering to draw attention to the building’s striking lines. Our awareness to ensure the signage system worked in harmony with the architect’s vision extended to the building’s environmental mission. To that end, we created a streamlined signage program composed of durable and sustainable materials; the result is as elegantly understated as it is long-lasting.

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Project

Comcast Center

One of the most well-known skyscrapers in Pennsylvania, the Comcast Center was a significant addition to the Philadelphia skyline. Two Twelve collaborated with Robert A. M. Stern Architects and Liberty Property Trust to develop a sophisticated signage and wayfinding program for one of the largest LEED certified buildings in the world.

Two Twelve’s meticulous attention to the tenants using the space influenced the wayfinding design: glass directional signs with custom metal clips, and brushed stainless steel identification signs and kiosks allow visitors to easily find their way from transportation, through the lobby, to their destination, and back again. Outside, we used 3’ face-lit lettering to draw attention to the building’s striking lines. Our awareness to ensure the signage system worked in harmony with the architect’s vision extended to the building’s environmental mission. To that end, we created a streamlined signage program composed of durable and sustainable materials; the result is as elegantly understated as it is long-lasting.

Timeline
2015
2017
present
Sector
Real Estate & Corporate
Service
Wayfinding
Location
Philadelphia, PA