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Understanding the inner logistics
The true science of wayfinding involves discovering intuitive pathways that can guide navigation and movement. At Penn Medicine’s central campus in downtown Philadelphia, our observational period discovered that their collection of connected buildings had various names, which confused visitors, and their existing wayfinding system lacked clear directions to access each discrete building. The campus also had various pavilions that were not always connected to each other, further adding to visitor confusion. Yet we discovered one crucial infrastructural connector that was overlooked: the second floor elevators, which could provide the inner logic to navigating the entire building system.
