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The Santa Fe Opera

A new signage system that honors the Southwestern landscape and architecture

Timeline
2015
present
Sector
Culture & Museums
Service
Donor Recognition
Wayfinding
Location
Santa Fe, NM

The Santa Fe Opera fosters musical excellence in the high desert. Set atop a mesa, the opera house features sweeping views with limitless horizons. Its architecture mimics the surrounding landscape with dusty hues, warm lighting, and stucco materials. Our team was brought in to rethink and rebuild a new donor recognition and wayfinding signage system that would complement the overall aesthetic and enhance the patron experience.

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Inspired by ancient Greek principles, “Balance and Harmony” became our guiding principles during the design phase. It was imperative to highlight both important donors and informational signage without detracting from the overall ambiance. Our resolution utilized strategic sign placement, and we created recognition signage that also serves as wayfinding throughout the site. The importance of lighting during the opera led us to incorporate dim back lights for significant signs to enhance their readability in low light and supplement the all-enveloping feeling the opera house creates.

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Simplifying the donor strategy
After a multi-year facilities expansion and new guest amenities program funded by donor contributions, the Santa Fe Opera needed a new donor system. Our first order of business was to overhaul the existing 11-tier donor recognition system. We streamlined the hierarchy down to seven meaningful tiers and delineated clear rules for updating the donor wall with new contributors annually. Our design process led us to use a material strategy that focused on integrating durable natural materials and finishes that could endure in the contrasting climate and environmental conditions of the high desert.
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Project

A new signage system that honors the Southwestern landscape and architecture

The Santa Fe Opera fosters musical excellence in the high desert. Set atop a mesa, the opera house features sweeping views with limitless horizons. Its architecture mimics the surrounding landscape with dusty hues, warm lighting, and stucco materials. Our team was brought in to rethink and rebuild a new donor recognition and wayfinding signage system that would complement the overall aesthetic and enhance the patron experience.

Timeline
2015
present
Sector
Culture & Museums
Service
Donor Recognition
Wayfinding
Location
Santa Fe, NM