To reduce congestion and help people find their way around New York, the NYCDOT  turned to Two Twelve to create a master plan that supports the pedestrian experience.  As part of our process, we explored the way people walk through NYC’s five boroughs, and how the pedestrian-friendly city can transform  a person’s journey, whether a commuter, tourist, or neighbor, into an experience that supports confident and easy navigation.

Two Twelve’s resulting analysis concluded that traditional mapping markers (i.e. Manhattan’s grid system) aren’t as crucial to pedestrians as landmarks like Central Park and the Empire State Building. Using what we learned, we created I Walk New York, a Master Plan for pedestrian wayfinding that outlines a clear and feasible strategy for providing orientation information and easy-to-understand directions where there presently are none. 

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